How do norms influence behavior? More fundamentally, what is a norm? The question arises for two separate reasons. First, we are interested in knowing why people behave as they do (agency). And second, we are interested in knowing how large social factors (moral and cognitive frameworks, for example) exert influence over individuals (social causation). The …
Prejudice and social framing
People bring highly contingent assumptions, beliefs, and frames to their reading of their social worlds. These framing assumptions are presumably the effect of prior life experiences and learning -- this is what we can refer to as the social psychology of social perception. (It is possible there is some degree of biology here as well; …
"Folk" sociology
All of us are sociologists, at some level. We have social concepts in terms of which we analyze the social world around us -- "boss," "working class guy," "politician," "evangelical", "millennial generation". (Stereotypes of groups defined in terms of race and class probably fall in that category.) We operate on the basis of stylized schemata …
Understanding Society 