Quantitative and qualitative social science

The social world is one reality, but the methodologies associated with quantitative and qualitative research are quite different. Quantitative research allows the researcher to discover patterns, associations, correlations, and other features of a population based on analysis of large numbers of measurements of individuals. Qualitative research usually involves studies of single individuals, based on interviews …

How to probe public attitudes?

We are almost always interested in knowing how the public thinks and feels about various issues -- global warming, race relations, the fairness of rising income inequalities, and the acceptability of same-sex marriage, for example. The public is composed of millions of individuals, and the population can be segmented in a variety of relevant ways …

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